Day 8:01 am

  • Old man action star flameouts

    Bruce Willis the action starIt’s not a great time to be an aging action star.

    The relative success of “The Expendables” and its sequel proved there was a legitimate appetite for old-timer butt kickers at the box office. Separate the superteam, however, and the results have been disastrous.

    In January, Arnold Schwarzenegger starred in his first leading role in years with “The Last Stand.” Backed by respected action director Jee-woon Kim, the movie fizzled with a $6.2 million opening weekend.

    “Expendables” leader Sylvester Stallone opened “Bullet to the Head” last month to the tune of a $4.5 million opening weekend. Although to be fair, that’s an atrocious title for a movie, especially when the commercials suggested “Ax Fight” to be a more appropriate title.

    Bruce Willis, the most durable of old-man action stars, tried to right the ship on Valentine’s Day with “A Good Day to Die Hard,” the fifth installment of his most famous franchise. It opened well enough, $36 million over its first five days, but the horrible reviews have caught up with it. “Die Hard” dropped 60% in its second weekend and is on track to be the lowest grossing film in the franchise by a wide margin. (more…)

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